Network Theory and Social Technology have become so tightly bound that it becomes increasingly difficult to talk about networks for social change without having one of our nonprofit-types freak out about technology, learning curves, accessibility, etc. I have been looking for ways to sift through the distinctions in a way that salvages core network lessons for movement building; here is some of what I’ve come up with:
- The network approach works offline as well as online (it is a logic, not a technology)
- We should move from an organization-centric paradigm to a network-centric paradigm (our organizational structures can evolve in this direction)
- Our leadership models must evolve in order to handle decentralization (deemphasize control and emphasize connection)
I have been using a “rocket building” analogy. Building a rocket is too expensive for us to just start building at random. Instead, we first build a computer model of the rocket, there we adjust for all sort of variables, the pull of gravity, energy needs, the best types of material, etc. We see how it works on the computer, and then we build it.
Similarly, we could not have dared to build an offline world that allows for as much decentralization and self-organization as the online world does. Our current organizational structures – from the state, to the corporation, to the foundation and the nonprofit – are too strongly cemented. Breaking down organizational walls and internal hierarchies would have put too much at risk.
The online world has provided an unprecedented space for large-scale experimentation in new forms of organization. It has become our own computer model and it is showing us amazing things about what is possible not only online but also offline. Kevin Kelly of Wired Magazine has gone as far as calling this The New Socialism. And while I’m sure that Marx is turning in his grave, what I continue to argue is that an entirely new paradigm is finally emerging and that it is through our participation that we’ll actually have a chance to shape it.