Posted in Social Innovation

June 23, 2016

Using #the4thbox: Play and Political Imagination

The Comms team has used #the4thbox twice now with gathered groups of people and it’s had pretty astounding results. We find it is a helpful way to get people out of an intellectual space about equity, and into an imaginative space about the world we want.

Session 1: IISC Staff and Board Day


Our first use was at an IISC staff and board meeting. We were in the early stages of developing the cut-out kit with Angus Maguire and the Center for Story-based Strategy, and we used this moment to learn about user experience.

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June 20, 2016

Digital Lessons from the 2016 FSNE Racial Equity Challenge


IISC Communications was ecstatic to partner with Food Solutions New England (FSNE) on the 2016 Racial Equity Challenge. IISC Comms is always trying to learn about how digital and analog interactions support each other. Given IISC’s mission “to create social justice and sustainability,” we know that both face-to-face conversations and online/digital conversations are needed. We also know that while many social change organizations are hesitant to engage in online spaces (it’s tricky, new, and the potential for backlash is high), for-profit corporations haven’t hesitated at all. In fact, they pay massive sums of money for online campaigning and research regarding how people interact with and consume digital content.  Social change organizations don’t have near an equivalent amount of resources devoted to digital spaces to tip the conversation.

We saw an opportunity this Spring to join forces with FSNE’s Communications Coordinator, Johanna Rosen, to normalize conversations about race and racism.  The group was hosting a second year of a 21-day Equity Habit Building Challenge. The challenge is a mix of sharing resources and sparking conversations in an effort to increase understanding about racial equity. FSNE is a network of food producers and community advocates, spread around the region with various levels of experience and access to digital media. What tools will best support this process, we asked? Read More

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June 2, 2016

Equality vs Equity: The gift that keeps on giving

Since releasing our adaptation of this cartoon in January (working with our dear artist friend, Angus Maguire), we’ve found other versions of it floating around the internet, either via word of mouth or direct contact. We hoped that by making the design files available we would get some clever renditions, but what we’ve seen has gone far beyond what we expected!

To keep track of them, we’ve started a gallery of the different riffs on the version for others to use. Take a look and if you see any others, please email them to or tag us on Twitter so we can add them to the gallery.

PS – Thanks, Andrea Nagel, for the supportive energy and prodding to get this out of my backlog and into reality.

Equity Equality Reality

Created by Andrew and found on Facebook

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May 31, 2016

Creating Space: Resilience and Healthy Networks

Last week I attended another meeting of the Research Alliance for Regenerative Economics (RARE) and we deepened our conversation about a “regenerative framework” for guiding system change. Underlying our conversations is the premise that many living systems – ecological, economic, social – are reaching or have already reached a point of crisis where they can no longer respond to changing conditions in such a way that humanity, or significant portions thereof, can thrive. Another way of saying this is that these systems are losing their capability for resilience (to “bounce back” from perturbations) and regeneration (to self-organize and evolve). Our discussions are focused specifically on the dynamics of networks, human and otherwise, and what these can tell us about why we are where we are socially and ecologically and what can be done to alter current conditions and humanity’s long-term prospects.

Breeding disconnection, diminishing diversity and stemming resources flows is “irresponsible.”

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April 15, 2016

So Chocolate Bar


I almost wept as I listened to the story of Dylan Siegel. At age six, he learned that his friend Jonah Pournazarian had a rare, incurable, and fatal illness. He rejected mom’s ideas about a bake sale and decided to write a book, So Chocolate Bar, (his word for awesome) and raise a million dollars to support medical research. And he did it! Now at age nine, his efforts are funding research that just wouldn’t have happened otherwise. The disease affects so few people that there was no incentive for drug companies or researchers to pay attention. This little guy thought that was unfair and decided to do something about it. How would you change the world if the life of someone you loved depended on it? How far would you reach if the possibility of failing never crossed your mind?

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February 22, 2016

Some Reflections on an Illustration of Equality vs Equity


In late 2015, Danielle and I collaborated with our friend and colleague, Angus Maguire, to produce the above adaptation of an old favorite (original blog post here). In the wake of the virality of the graphic on our social media channels, the three of us wanted to share a little of what we’ve been thinking since we released it into the wilds of the Internet a little over a month ago. – Lawrence

Lawrence: In all honesty, frustration was a primary driver of my interest in this project. I have seen this graphic in 15+ presentations and yet every time it seemed to be more pixelated than the last. I wanted our practitioners (and the world) to have a higher quality tool.

Angus: Collaborating with IISC on this little project was great. It wasn’t a complex project brief: essentially we set out to improve on the presentation of an internet classic. For me, it started as a great chance to experiment with a new illustration workflow – this is the first time I’ve done a cartoon like this digitally, start-to-finish. Software and hardware tools are now at a point where that’s possible for me, and I’m just getting started on the possibilities for experimentation and iteration.

Danielle: This image is popular because it creates an opening for more conversation. What works about it is that there are multiple points of entry. For the person who has never thought about equality or equity, they can see there is a difference, and begin to shift their thinking. Read More

September 16, 2015

Defying Fermi: Sci-Fi Wisdom for Our Survival and Thriving

“We are … interested in generating stories, visions and futures that are hard and realistic and hopeful.”

-Adrienne Maree Brown, from “Science fiction and social justice: giving up on utopias


Image from

Earlier this year I had the opportunity to sit in on a session in Detroit with Adrienne Maree Brown, writer, editor, facilitator and consultant to social movement organizations. Adrienne’s offering was on the potential of “radical science fiction” to realize empowering visions of a just and sustainable future. After sharing some of her own writing, she encouraged participants to play with a sense of imagination grounded in realistic projections of current social and environmental conditions and trends. Read More

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March 16, 2015

Deep Work Culture

I’ve long said that the ways in which work and organizational life are changing should be advantageous to those of us committed to social movements. Our organizational imperatives should never supersede our movement’s imperative. We should be willingly able to discard any organizational structure that does not serve our ultimate purpose. Read More

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February 18, 2015

A Leader-ful Movement

We are living through the early days of the next civil rights movement. It is an exhilarating moment. No, it does not read like the linear narrative of our history books and movement building manuals. That is because books and manuals are usually written with the benefit of hindsight to weave a story together. This movement is emergent and it takes a sharp eye to understand it.

Tip #1: You and Oprah should let go of old definitions of leadership

Jodie Tonita of the Social Transformation Project has recently published one of the sharpest articulations of leadership and how it works in the #BlackLivesMatter movement. I urge you to read it in its entirety.

Image of leaders

Names, bios, and more at

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July 30, 2014

Reinventing Our Collective Selves

“Re-examine all that you have been told . . . dismiss that which insults your soul.”

– Walt Whitman


Developmental theory is the source of some good healthy discussion within the Interaction Institute for Social Change.  On the one hand, some point out that the notion of “stages of development” has been used to classify and oppress people, especially when theories come from privileged and powerful purveyors, are overly deterministic and linear, and do not account for cultural location and variation. On the other hand, some point to the “empowering” notion of evolution and development that can help liberate people from fixed and mechanistic views of the world and humanity.  I had this all very much in mind as I read Reinventing Organizations by Frederic Laloux.  Laloux brings developmental and so-called “integral theory,” including the work of Ken Wilber, into the palpable realm of organizational practice and through his research, posits an evolutionary trajectory from aggressive (Red) to bureaucratic (Amber) to achievement-oriented (Orange) to culture/empowerment-oriented (Green) to self-actualizing/authentic (Teal) organizations.

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July 29, 2014

Creative Change 2014

I just facilitated the 6th Creative Change Retreat at the Sundance Institute in Utah.  The amazing experience leaves me grateful to my friends at the Opportunity Agenda for trusting me with the design and facilitation of such a significant convening.

Today more than ever I am convinced that the change we want to see in the world is a change that demands the evolution of consciousness and culture.  As the artist and the activist come together – as they become one – we will be able to join into a different kind of intervention.

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June 25, 2014

More Beautiful Questions

“A beautiful question is an ambitious yet actionable question that can begin to shift the way we perceive or think about something – and that might serve as a catalyst to bring about change.”

– Warren Berger


One of my favorite reads of the past six months is Warren Berger’s A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas.  It strikes me as being an important read for any social change agent.  Early on, Berger begins with the following provocative statement, that rings true to personal experience: 

“Well meaning people are often trying to solve a problem by answering the wrong question.” 

In some cases this is because they have not paused long enough, if at all, to consider the underlying question their efforts are trying to solve.  Or, as my colleague Cynthia Parker has said, they are “solving for solution,” essentially promoting and/or fighting over their own preferred approaches.  And so they continue to offer the same old, ineffective and outdated, approaches or products.  This is especially problematic in a time of such change and flux, when we can’t fall back reliably on what we already know. Read More

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