We Are What We MeasureMarch 18, 2010 Leave a comment
Last week a few of us here at IISC had the privilege of reconnecting with Peter Forbes and Ginny McGinn of the Center for Whole Communities. The focus of our two day summit was the development of a training to help people implement Whole Measures, CWC’s holistic framework for thinking about social, community, and organizational change. Rooted in narrative, Whole Measures has its own interesting story.
Years ago, while conducting research for a land conservation organization, Peter happened upon an eden in a previously vacant lot in a low income neighborhood in New York City. The efforts of a remarkable woman had transformed this space into a place of peace, abundance, and healing. Community members came together across generations to tend to the earth, relax in the shade, listen to birds, and enjoy the bounty of the garden.
Moved by this discovery, Peter set off to make the case that his organization should invest millions of dollars in a few acres of land in the inner city over putting funds towards hundreds of acres elsewhere. His cause was not helped by the fact that his organization measured success exclusively in terms of “acres preserved and dollars raised.” There was nothing in their lexicon about civic engagement or community building. This lit a fire under Peter, resulting in both a successful campaign to convince his employer to invest in NYC (which helped nurture an urban garden movement) and later the creation of Whole Measures, to help leaders, organizations, and community members understand that one dimensional assessments of their efforts often miss the real nature of the problems they are trying to solve.
You get what you measure. What you pay attention to grows, perhaps at the expense of someone or something else. If we define individual success only in terms of income, this can come at the expense of the things that truly make us happy (relationships, meaningful work). If our collective sights are set solely on land protection, this may be at the expense of people who lack connection to the land and other resources. If we only pay attention to human welfare and economic development, we may risk undercutting the natural ecosystems that are our life support.
Something that was reinforced in our discussion with CWC is that evaluation coming from a linear/complicated worldview does not fit quantum/complex realities. We have to see differently, be differently, and do differently going forward. This includes how we define and determine success. How does what we measure fit the bigger story we want to tell about our efforts? Are our measures coherent with of our deepest and shared values?
Please tell us your stories, and stay tuned for the Whole Measures training . . .