Tag Archive: Gerd Gigerenzer

February 20, 2015

Intuition, Iteration, and Group Visualization for Change

Important considerations for collaborative social change work: What are considered “legitimate” ways of knowing and doing? Why? What does this allow? What doesn’t it allow?

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Photo by Juhansonin

I’m always interested to see diverse cognitive styles and preferences show up in the collaborative processes we help to design and facilitate at IISC. A classic difference is between those who bend more towards the analytical side of things and those who prefer to lead with intuition. This, of course, paints too stark of a dichotomy of what most people present overall, and context can often be a determinant in what people lead with. Nonetheless there are undeniable tensions that arise within groups about what constitutes “rigor” and “right method” for deriving what might be considered strategic insights. I would say that in many more “mainstream” (one might say “professional”) settings, it is often analysis and deference to some kind of “expert “that has a better chance of winning the day. And so I’ve been interested to come across a few resources that talk about and validate the place of intuition and iterative group visualization in coming up with good answers.

In a piece that appeared in the Harvard Business Review, Justin Fox writes about how instinct can beat analytical thinking. In particular, he lifts up the work of Gerd Gigerenzer from the Max Planck Institute for Human Development in Berlin, Germany. Gigerenzer’s research suggests that rational, statistical, analytical approaches work well in situations where one is able to calculate risk. The trouble, however, is that in many situations, decisions are made in considerable uncertainty, where risk and consequence are unknown because everything is quite dynamic. Read More

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