Through its myriad nodes and links, as well as the ongoing addition of participants and new pathways, a dense and intricate network can expand quickly and broadly. This can be critical for spreading information and other resources and mobilizing actors in ways that organizations simply cannot achieve.
The above graphic is something that I recently created, borrowing heavily from the good work of Peter Plastrik and Madeleine Taylor, to help convey what is meant by engaging in “network strategy.” One of the challenges we’ve encountered in working with different networks is helping people to understand the difference between strategy development and network development. I try to meet this challenge, in part, by showing how they are not so different, or at least, that they are intimately connected. The diagram is also designed to help people get beyond some of the either/or thinking that we encounter. For example, it’s not that we have to choose between decentralized self-organized action and more formally coordinated collective action. It can be both!
So here’s what the graphic is meant to convey. First of all, network strategy is grounded at a fundamental level in creating (strategic) connectivity, by building linkages and trust between key stakeholders and perhaps unusual bedfellows. This can be done by convening people; sharing stories, data and other forms of information; co-creating knowledge; learning together, etc. Part of the value of this connectivity is that it can lead to orthogonal thinking and bolster individual network participants’ efforts in the shared domain where the network is focused. What also may ensue is self-organized action between those who are meeting one another for the first time or getting to know one another better (see the arrow to the left side of the triangle). This is all well and good and is something that networks should try to track. Read More
“Thinking in terms of networks can enable us see with new eyes.”
– Harold Jarche
Photo by David Shankbone
The biological sciences have revealed that all living things in an ecosystem are interconnected through networks of relationship; that is, they literally depend upon a web of life to survive and to thrive. On the social science front, we are also beginning to appreciate that groups, organizations, and communities depend upon and function in distributed networks of relationship that go beyond contrived boundaries, formal roles, communications, or decision-making protocols. After all, we are a part of life! Read More
While doing some research on network evaluation techniques, I stumbled on a very helpful and interesting resource entitled “Network Evaluation: Cultivating Healthy Networks for Social Change” by Eli Malinsky and Chad Lubelsky (respectively for the Centre for Social Innovation and the Canada Millenium Scholarship Foundation). While it dates back to 2008 (5 years seeming like eons these days), the paper does a nice job of raising some of the inherent and necessary tensions and balancing acts of engaging in “net work.” I lifted a number of quotes from the paper as a preface to some thoughts about network value, which I laid out according to a framework that I developed (see above) using the work of Peter Plastrik and Madeleine Taylor in their seminal “Net Gains: A Handbook for Network Builders Seeking Social Change.”