How Story Moves the Mind
|Image by Pietro Zanarini|http://www.flickr.com/photos/zipckr/4688416205|
The following is a segment of a blog post from Pamela Mang that appeared on edge::regenerate. Pamela references the newest book from Daniel Pink, To Sell is Human: The Surprising Truth About Moving Others. In particular she highlights a section on the Pixar formula for storytelling, and how this can help us to frame our change work in engaging ways. I have also found it very helpful for getting people to open their minds to complex initiatives and imagine what it would take to really shift things. This can often be a humbling experience, in positive ways, and can lift up the importance of reaching out to others, taking a holistic approach, and speaking to both hearts and minds . . . Read More
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