Social change networks are complex, compared with other human organizational forms; they are not so easily controlled, directed or predicted. And that is as it should be, especially when dealing with real life diversity and uncertainty. This can cause some anxiety on the part of those who would like to be able to better control for outcome and process and may not be very comfortable with emergence and self-organization. But these are the life blood of complex networks, part of their intelligence and effectiveness, even as people may struggle to wrap their heads around the full picture of what is happening. That’s the way life works.
That said, experience suggests that there is an important effort to be made and role to be played in tracking (even if imperfectly and incompletely) the unfolding story of a social change network over time. This is especially important for those in pursuit of hard evidence of effectiveness and/or some kind of guarantee that there is return on one’s investment of time and other resources. I have noted previously and continue to be struck by the fact that seeing signs of network impact can indeed be difficult, perhaps because of a kind of conditioning around what constitutes “action” and “success.” Furthermore, the pace of life can cut against an appreciation for what is moving right before one’s eyes in fairly nuanced and perhaps more measured ways. Read MoreLeave a comment