Tag Archive: Rensselaer Polytechnic Institute

January 7, 2019

The Rising of the 10-25%: Weaving Critical and Love-Bound Connections for Change

“That which counts, can rarely be counted.”

-Albert Einstein

Image by garlandcannon, used under provisions of Creative Commons Attribution License 2.0.

In a couple of articles that have been re-cycling in different social circles, the reminder is offered that tipping points for social change do not need anywhere close to a majority of actors.

A few years ago, scientists at Rensselaer Polytechnic Institute explored what it takes for an idea to spread from few to many, for a minority opinion to become the majority belief. According to their study, the RPI researchers said that the answer is 10%. When one in ten people adopt a stance, eventually it will become the dominant opinion of the entire group, they say. What is required is commitment.

More recently, researchers from the University of Pennsylvania and the University of London conducted an experiment that suggests that for activists to achieve a tipping point around change, 25% of a given population is required. They published their study in the journal Science.

Of course there are complicating factors, including the fact that there are often competing factions each vying for their own 10-25% and with social media and disinformation campaigns, confusion can rein and commitment may require an additional degree of diligence. Nonetheless, we might take more heart in the power of the few.

And this is clearly not just about numbers and counting.

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