“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.”
Some version of reflection on the power of words has been coming up frequently in various networks lately, including the power of the right phrase, the right question, or the right story to become an attractor that galvanizes collective action. This seems a critical function in networks, tapping memetic resonance. What have you seen in net work that helps unleash the lightning?
What a great short video on the design approach! There is so much here that is applicable to social change and to our work at IISC. To offer you a teaser, I was particularly intrigued by the distinction between insights and ideas, where the folks at Continuum argue that ideas are those that make insight actionable. And here at IISC, I think we find some aspirational resonance with the statement that “we don’t hide behind a hundred ideas, we focus on making the right idea possible.” Enjoy!