Networks, Return-On-Investment and Co-Creation
“The most robust and resilient networks are those that create additional value for each participant while strengthening a community or ecosystem as a whole.”
– Adam Pattantyus
Return-on-investment (ROI) is not a term that I love, especially given how militantly utilitarian and narrowly it is often considered and applied. My friend, mentor, business consultant and holistic thinker Carol Sanford refers to ROI as “the future increase in value that is expected when the initial capital contribution is made.” Carol is quick to point out that capital can take many forms (financial, intellectual, social, spiritual, natural, etc.), and for network participants (or let’s call them “co-creators”) this often takes the form of investments of time, money, knowledge, creativity, and social connections.
Why would co-creators in networks take the time and risk to make such an investment? What is the expected return? Presumably, when we are talking about networks for social change, the principle driver is the desire to make a meaningful difference for people, places and purposes they care about and that they sense will be more positively impacted through network activity. Co-creators are also “kept in the network game” if participation enhances their own capabilities, grows and deepens their connections, and gives them increased opportunities to be creative, and perhaps even find a place of belonging! Read More1 Comment