Network Behaviors to Leverage Network Effects
Think like a network, act like a node.
At IISC, we continue to emphasize that networks, not organizations, are the unit of social change. Part of the reason for this is that networks at their best are able to leverage what are known as “network effects.” These effects, as described by Madeleine Taylor and Peter Plastrik, include the following:
Rapid Growth and Diffusion
Through its myriad nodes and links, as well as the ongoing addition of participants and new pathways, a dense and intricate network can expand quickly and broadly. This can be critical for spreading information and other resources and mobilizing actors in ways that organizations simply cannot achieve.4 Comments