Creative De-struction

June 14, 2012 Leave a comment
innovation sign

|Image by Seth Waite|http://www.flickr.com/photos/28674126@N02/4316157064|

“Society, community, and family are all conserving institutions. They try to maintain stability and to prevent, or at least to slow, change. But the modern organization is a de-stabilizer. It must be organized for innovation and innovation, as the great Austro-American economist Joseph Schumpeter said, is “creative destruction.” And it must be organized for the systematic abandonment of whatever is established, customary, familiar, and comfortable, whether that is a product, service, or process; a set of skills; human and social relationships; or the organization itself. In short, it must be organized for constant change.”

-Peter Drucker, “The New Society of Organizations” (1992)

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