The Design of Experience: FunOctober 29, 2009 Leave a comment
Thanks first of all to Margaret Benefiel of Executive Soul for turning me on to this video. It times beautifully with a lot of thinking, writing, and experimenting we’ve been doing here at IISC about/with the power of design, and specifically the design of experiences that can change behavior and bring out the best in individuals and groups. Check out this clip from The Fun Theory, an initiative of Volkswagen, that aims to show that fun is one of the best ways to change behavior for the better.
In the collaborative leadership trainings we do, inevitably we get to a point where people talk about the dry, frustrating, “deadening” and even pointless meetings and gatherings they often attend. Many are at a loss for what to do. One response on my part is to ask, “What has brought you to life at meetings that have been particularly engaging?” And when the answer comes, to say, “Do that!” If it brings us to life, there is a good chance it will do the same for others. To paraphrase innovation guru Marty Neumeier, in order to “focus minds and intoxicate hearts” many more of us will need to think and act like (process and experience) designers. So what are you doing to throw a little fun into the mix?