Our Own Triple Bottom LineJune 29, 2009 Leave a comment
Last week I was fortunate enough to attend the Enterprise 2.0 Conference. It was a fantastic event full of wisdom regarding collaboration in a world where technology is king and we humans are the serfs still struggling with literacy. Though I think when it was all devised, it was supposed to be the other way around. (My analogy, not that of Enterprise 2.0).
Attendees included the CIA, WorldBank, Microsoft, IBM, General Mills, Blue State Digital, and many other companies that work directly with collaborative technology programs. One of the focal points in the four day conference was how to maximize online communities. Accompanied with this topic was the question of whether internal Facebook-like programs to connect employees on projects are an aid to productivity or a distraction. A bigger question however was, can online meetings replace face to face meetings, and if they can, should they? At what point do we need to be face to face? Can a foundation be built and trust gained in the cyber world? By entering more meetings online are we forgoing genuine relationships in the work world? Are genuine relationships dependent on proximity?
Now there is no denying that a lot can be accomplished online and that working online can be very cost efficient. Though in a time when we need to focus on sustaining the world, we must also remember our need to sustain ourselves, and the genuine relationships which make us human. If we can find that balance with techonolgy, then we will really find a strong profit.