Tag Archive: network effects

September 13, 2016

Network Behaviors to Leverage Network Effects

Think like a network, act like a node.

At IISC, we continue to emphasize that networks, not organizations, are the unit of social change. Part of the reason for this is that networks at their best are able to leverage what are known as “network effects.” These effects, as described by Madeleine Taylor and Peter Plastrik, include the following:

Rapid Growth and Diffusion

Through its myriad nodes and links, as well as the ongoing addition of participants and new pathways, a dense and intricate network can expand quickly and broadly. This can be critical for spreading information and other resources and mobilizing actors in ways that organizations simply cannot achieve.

Small World Reach

As a network adds connections, between and beyond organizations, and those connections in turn add their own connections, the overall reach of the network can easily shrink geographic and other forms of distance and separation. The subsequent ability of participants to discover and work with one another across expanses and barriers means that new partnerships and ideological convergences can happen, leading to greater efficiency, shared intelligence, and innovation.

Resilience

Provided a network (including a community or social movement) is not overly centralized and dependent upon a limited number of larger hubs (holding most of the connections to other nodes), it can stand up to certain pressures, including the loss of some of its nodes and links as it reorganizes around disruptions or bottlenecks. Furthermore, redundancy of and overlapping functions and knowledge enhance a network’s ability to absorb shocks without collapsing.

Adaptive Capacity

To the extent that it is intricately connected, diversely composed, with free flowing information, not to mention nimble/able to self-organize, a network can respond quickly to environmental shifts, assembling a variety of capacities/responses and disassembling them as needed.

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Systemic Change

Though implied above, it is important to note that in a network it is not just the number and pattern of links that matter, but the quality and depth of the connections and what these can facilitate in terms of what flows through the various channels. Furthermore, it matters who is connected to whom, and what resources flow between these actors. As patterns of connection shift and strengthen and flows of resources are enhanced in different ways to different parts of a network, this can add up to systemic change.

“Systems change when new networks supplant the old.”

-June Holley

Behaviors to Leverage Network Effects

All this said, what can network participants do alone and/or together to maximize network effects? Here is a list of 20 helpful behaviors/practices (with recognition of the thought leadership of the likes of June Holley, Harold Jarche, john powell, Sally GoernerGibran Rivera, Beth Tener, Cynthia Parker, Robin Chase and others) to which I heartily invite additions:

  1. Weave connections and close triangles – create intricacy in the network
  2. Create connections across boundaries/dimensions of difference – invite and create diversity in the network
  3. Promote and pay attention to equity throughout the network (racial equity impact assessments are an example of a helpful tool on this front)
  4. Be aware of how implicit bias impacts your thinking and actions in the network; practice de-biasing strategies
  5. Think, learn and work out loud
  6. Keep information and other resources flowing/don’t hoard
  7. Articulate your own needs and share them with others
  8. Think about others’ needs and how you might help to meet them
  9. Make ongoing generous offers to others – services, information, connections
  10. Help connect needs and offers throughout the network
  11. Stay curious and ask questions; inquire of others to draw out common values, explicit and tacit knowledge, other assets
  12. Listen, listen, listen – for values, needs, assets, patterns/themes
  13. Identify and share underutilized assets/excess capacity
  14. Promote others’ and their work
  15. Express authentic appreciation of others
  16. Share credit
  17. Create and use platforms (in-person convening and virtual sites) that allow people to find one another, create new connections, match interests and needs/offers and needs, and share information freely
  18. Curate information/data to make it more accessible, attractive and digestible
  19. Support and practice self-organization
  20. Celebrate small and large successes/key developments all along the way

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March 17, 2016

Intentional Network Ethics

Solidarity-sgarbe84

There is a difference between being a network by default and being one by intention. Sometimes that can be a big difference. I encounter a fair number of networks that are networks in name and in standing, at least in that they are connected entities. But that is pretty much it. Experience shows there are any number of different ways to structure a network, and name it for that matter.

And what I find is most important is the underlying intention to maximize network effects, including: speeding the spread of resources, ensuring resources reach everyone in the network, ensuring everyone has the opportunity to share resources, growing the overall pie of resources, strengthening adaptive capacity and collective intelligence, growing abundance and equity in many different ways.

What this boils down to is a set of network ethics, which I would summarize (certainly incompletely, and to which I invite additions and alterations) in the following way: Read More

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October 21, 2014

Why Equitable Networks?

baran_networks

Readers of this blog know how much promise we at IISC see in networks to bring about greater depth and breadth of change in our country and communities. At the same time, we do not see networks as a panacea. In fact, there are good reasons to be vigilant about “net work” to ensure that it does not exacerbate the very conditions we are trying to remedy, especially when it comes to social inequities.

We have previously referenced the report from the Aspen Institute, The Power Curve Society, which considers the broad implications of a globally networked economy that allows greater ease of transactions. In this technologically accelerated economy, the report states, wealth increasingly and problematically concentrates in the hands of a few rather than spreading itself out across the larger population. This seems to be a natural emergent phenomenon of not just the unchecked networked economy but of many networks. As Kim Taipale notes, this is a paradoxical result of “network effects,”

“Freedom results in inequality. That is, the more freedom there is in a system, the more unequal the outcomes become.”

This is because of something known as the “power-law distribution” that takes hold on open platforms, as wealth flows to the “super-nodes,” a phenomenon sometimes called “preferential attachment.” Read More

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September 24, 2014

The “Right” Network Form?

Network

Photo by Jenny Downing

 

Every now and then we get the question about what is the best way to structure a social change network, to which the most frequent response is, “It depends.” Case in point, in a past post, I offered examples of three different network forms growing out of the same region (New England) in a similar field (food systems). These forms that have evolved in three states have largely depended upon the initial framing question for the change effort (how to tackle food insecurity vs. how to grow the agricultural economy vs. how to achieve food justice), contextual factors (political dynamics, what already exists, who is engaged), and resources (not just funding, but certainly funding) available. And since the writing of that post, each has evolved, more or less significantly, in line with new challenges and opportunities. Some of the take-aways from this align with the lessons of moving from a more mechanistic to a regenerative outlook –

  • start where you are with what actually is,
  • avoid buying into “best practices,” and
  • expect and even desire it to change as you go.

Read More

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July 16, 2014

An Introduction to Self-Organization

“The ideas of self-organization are very important to understand the autonomy, the authenticity and basic humanity of people.”

-Fritjof Capra

One principle of “thinking like a network” that I like to highlight is the notion of moving from permission and perfection (looking for the one right answer) to self-organization and emergence.  Self-organization is a defining characteristic of living systems and connected to their adaptive capacity and development. I like this short video as an introduction to self-organization and how it highlights the importance of diversity, connectivity and “local interactions.”  NOTE: It starts to get into “network effects” and social organizations around 2:30.  The significance of understanding self-organization is essentially that we develop a better understanding of how life, including social systems, actually works and are able to work better with systemic potential, rather than trying to command and control what is much too complex.

“I think self-organization and the newer understanding of life and complexity, when it is applied to the social realm and human organizations, can help people to find their authenticity as human beings.”

– Fritjof Capra

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June 24, 2014

The “Right” Network Form?

Network

Photo by Jenny Downing

 

Every now and then we get the question about what is the best way to structure a social change network, to which the most frequent response is, “It depends.” Case in point, in a past post, I offered examples of three different network forms growing out of the same region (New England) in a similar field (food systems). These forms that have evolved in three states have largely depended upon the initial framing question for the change effort (how to tackle food insecurity vs. how to grow the agricultural economy vs. how to achieve food justice), contextual factors (political dynamics, what already exists, who is engaged), and resources (not just funding, but certainly funding) available. And since the writing of that post, each has evolved, more or less significantly, in line with new challenges and opportunities. Some of the take-aways from this align with the lessons of moving from a more mechanistic to a regenerative outlook –

  • start where you are with what actually is,
  • avoid buying into “best practices,” and
  • expect and even desire it to change as you go.

Read More

Leave a comment