Design for the Margins at TEDx Indiana University

June 9, 2016 Leave a comment

Everything around us is designed. This stage, this auditorium fills 4,000 people and its sole design purpose is to have you focus on me. That’s how it’s structured. But there are other consequences of this design. So, for example, if you happen to be about six feet tall you’re probably hoping I’ll start talking so you can get your knees out of the front of the chair in front of you, right? Or if you happen to be, you know 4’5” or under you can’t wait to put your feet back on the ground. Those are the flaws in these designs because what we tend to do in this world is design for the middle and forget about the margins. What these new movements are saying to us is that it’s actually in the margins that we have to concentrate our design. And this feels a little counterintuitive, right, is that if you actually pay attention to the margin and design for them you actually cover the middle. It’s like a tent, right? If you take a tent and you stake it far out at the margins, well guess what, the middle is always covered. And the further out you stake it the stronger the structure you get. And why is that? Because in our systems and our social systems the people at the margins are actually living with the failures of the systems. And they are creating adaptive solutions to them. So when we design to take care of them we build stronger systems for everyone.

3Flowers Flower Animation

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