The Power of Words

May 23, 2013 Leave a comment

“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.”

-Mark Twain

Some version of reflection on the power of words has been coming up frequently in various networks lately, including the power of the right phrase, the right question, or the right story to become an attractor that galvanizes collective action. This seems a critical function in networks, tapping memetic resonance.  What have you seen in net work that helps unleash the lightning?

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