“The book doesn’t matter. The conversation matters.”

February 25, 2011 Leave a comment

Evil Plans

“Everybody needs an EVIL PLAN. Everybody needs that crazy, out-there idea that allows them to ACTUALLY start doing something they love, doing something that matters. Everybody needs an EVIL PLAN that gets them the hell out of the Rat Race, away from lousy bosses, away from boring, dead-end jobs that they hate. Life is short.”

My second book, EVIL PLANS launched today. Here are some notes:

1. EVIL PLANS is basically a meditation on “The Unification of Work and Love”. Something a lot of us strive for; something worth striving for. What does it take for somebody to be able to love what they do for a living? What has to happen? What has to be given up? What state of mind does one have to be in? Questions that never get old….

2. Like I said earlier, the book doesn’t matter; the conversation matters. How people conceive and execute their own Evil Plans is  a subject worth exploring deeply. All the book can do is help get the conversation going. Same with this blog.

3. The first line in the book is, “Everybody needs an Evil Plan”. That is my belief, that is my mantra. Besides drawing cartoons, Evil Plans is what my career has been about all these years- writing about them, discovering them, uncovering then, studying them, creating them, My own and other people’s.

4. People are talking about the book already. Both Jonathan Fields and Daniel Pink have reviews up, plus you can see what people are saying on Twitter via the #EvilPlans hashtag.

5. This is only the beginning. I wrote the book to start a conversation about Evil Plans, not to be the definitive answer on the subject. Yes, I have some Evil Plans about Evil Plans. Funny how that works…

6. Thanks to everybody who helped make this happen, especially Jillian and Maureen over at Penguin, and my business partner, Jason, who had to put up with my nonsense for all those weeks. You guys rock.

Hugh Macleod

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